As we approach Halloween, we dig through the facts and figures to take a cold, steely math-driven look at the hidden world of candy. We won’t tell your dentist if you don’t.

American consumers purchase 600 million tons of candy every Halloween. That accounts for a $1.9 billion haul or $44 per household. That’s a lotta money for a food source that offers close to zero nutritional value!

So, as we gear-up for Halloween, we decided to celebrate the season best way we know how here at Bundle: With numbers! Delicious, unimpeachable numbers born from American’s blood-sugar spiking love affair with confectionery delights. Click here for the top 15 candy stores near you.

Take a stroll down candy lane with our slideshow as we explore the hidden secret truths about our nation’s annual Halloween candy binge.


1. There’s A LOT of candy corn out there

Candy corn is, by volume, America’s most popular candy (followed by Snickers, Reese’s Peanut Butter Cups, Kit Kat, and M&Ms, in that order). Halloween accounts for 75% of all candy corn’s annual production. About 35 million pounds of the stuff are produced per year (roughly 9 billion pieces), which translates to about 27 individual corns for each and every American. In fact, if you laid each little candy out end-to-end, they would circle the Moon four times.

2. The color mixture in your bag of M&Ms is a science

While plenty of deviations have been found and noted, the good people at M&Ms attempt to maintain a pre-determined color mix based on “consumer preference tests.” On average, the mix of each variation of M&M are designed for the following color breakdowns:

M&M’S Milk Chocolate: 30% brown, 20% yellow, 10% orange, 10% green, 10% blue, and 20% red.

M&M’S Peanut: 20% brown, 20% yellow, 10% orange, 10% green, 20% blue, and 20% red.

M&M’S Peanut Butter And Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

M&M’S Crispy: 16.6% brown, 16.6% yellow, 16.6% orange, 16.6% green, 16.6% blue, and 16.6% red.

M&M’S Kids Minis: 16.7 brown, 16.7% yellow, 16.7% orange, 16.7% green, 16.7% blue and 16.7% red.

M&M’S Mini baking Bits: 12.50% brown, 12.875% yellow, 12.50% orange, 18.75% green, 21.875% blue and 12.50% red.

3. Americans are Halloween candy procrastinators

Every year, the top five days for candy sales occur in the run-up to Halloween. However, while they’re all in October, they don’t follow any one set logical pattern within the month. See if you can spot the outlier. The biggest candy-buying days are:

1. October 28th
2. October 27th
3. October 30th
4. October 21st
5. October 31st

With the exception of the October 21st crowd, the majority of sales are in the immediately preceding days. Sometimes, people throw Halloween parties the weekend preceding the 31st, so as October 21st is 10 days before, the candy purchased on those days probably aren’t going to any of those. We’re gonna guess those 10/21ers are people who happen to be at the supermarket for their monthly trip or are serious Type-A folks.

Or it’s a secret witch conspiracy.

4. Mr. Goodbar is no good for you

Of all the common individual candies handed out at Halloween, Mr. Goodbar is least healthy. A 49-gram Mr. Goodbar has 250 calories, 17 grams of fat, and 23 grams of sugar. According to, who rated the sweets, the next least-healthy candies are Nutrageous, Snickers, Baby Ruth, and Mounds.

Meanwhile, the (relatively) “healthiest” candies were Jolly Ranchers (70 calories, no fat, 11 grams of sugar), followed by Blow Pops; Gobstoppers; Pixy Stix; and our old standby, candy corn.

5. America hearts chocolate. A lot.

Chocolate is, by far, American’s preferred Halloween candy. Of the near $2 billion sold in Halloween candy each year, about $1.2 billion is spent on chocolate varieties while only $680 million is spent on sugar candy. The average American consumes 24 pounds of chocolate every year—that amounts to almost 284 Hershey bars per person.

Leave a Reply

Post Navigation